Drip pricing is a strategy used by online retailers to encourage purchases. It occurs when consumers are shown an initial, often attractive price, with additional fees revealed, or “dripped”, later in the checkout process. Until now, it has been unclear how prevalent this practice is…
Read MoreWhile the existence of fake reviews on e-commerce sites is well-known, the extent of their prevalence as well as the impact they have on consumers’ purchasing decisions is less certain. As such, in a project commissioned by the Department for Business and Trade, Alma Economics sought…
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